Pictorial is a Charlotte, NC area based directory
company founded in 2004 by Charlotte based photographer Sean Rivinus.
Sean had been a hobbyist photographer for 22 years. In 2003 he had
started taking his passion for photography and turned it into a full
time business. He came across the Church Directory market after he had
been working for one of the national directory companies and felt
there was a better, more efficient and cost effective way to produce
directories for churches. Using his experience with the national
company, he went about to create a program that provides a better
experience for churches. He identified two main challenges
to the churches.
The first challenge was the amount of time families spend waiting
to get photographed on their picture days. The national company he
worked for scheduled families at 10 minute intervals and it was not
uncommon for wait times to exceed 45 minutes after a scheduled
appointment. One of Sean's pet peeves is being on time. Since we are
doing to the scheduling, we can assure there is enough time planned
between appointments so families are photographed in a timely manner.
The second challenge is the sales or presentation piece. A church
directory company pays for the complimentary directories through
sales. Most churches understand this and members usually expect that
they will be offered the opportunity to purchase portraits. However,
most people don't need a $300 package. Our program is a a fixed fee
program. We charge $49.00 per sitting per family. Each family will
receive a copy of the directory and either a good sized portrait
package that they design or a CD of their images they may print
themselves. There are absolutely no sales additions. Churches
receives extra directory based on the number of families that
participate and may purchase more at a cost of $12.00 per directory.
We know that that with our unique program, that churches will have
a more enjoyable experience with their directory programs. If you want
a turnkey program, with a local contact and personalized attention,
then we know that Church Pictorial is the company for you.