
For
your benefit, we have tried to cover the most often asked questions
regarding our products, processes and procedures. Please contact
us with any questions that you have that we haven't addressed here.
Q. What is the cost to the church?
A. Church Pictorial provides our basic pictorial directory at no cost
to the church. Extra directory or portrait items are available
to the church or its members at competitive rates.
Q. How many sittings are required?
A. Church Pictorial has experience with large and small
congregations and parishes. Our only requirement is a minimum of
four shooting days (15 sittings per day). Congregations smaller may
be interested in contacting us about a pre-pay program.
Q. How does the pre-pay program work?
A. The process of the photography and scheduling is exactly the
same as a traditional program. However, unlike traditional
program where the sales is done at the end of the session, in a
pre-pay program each family (sitting) pays the fee at the beginning
of the session. We do the same presentation at the end of the
session where the family can choose their directory pose and
favorite casual poses. The family will have the option of any
four sheets (each sheet can have a different pose) or they may take
a CD home with them and make their own prints. You are
basically hiring us to produce your directly vs. us trying to make
back the directory costs from sales.
Q. Won't a pre-pay program cost our member more money?
A. We think you will be surprised at how much this will save
your membership. Directory companies keep a statistic called a "sit
average." The sit average is gross sales divided by the number
of sittings. For example, a 100 sitting church with $4900
in total sales (our pre-pay price) would have a sit average of
$49.00. The two largest companies in the church directory
business are Lifetouch and Olan Mills. They train their
salespeople to be very aggressive when they do a directory program.
The reason for this is because they have so much overhead to cover.
Both companies generally have sit averages in the low $100 range.
This does not mean that everyone is spending $100 dollars per
session. Most churches we have talked to have had an
experience where the portrait packages started in the mid-300 range
or higher and the church members have had to work the salesperson
backward to get that number lower.. This is much like used car
sales. With the pre-pay program your members will get the same
quality of portraits for a fixed cost. Using the 100
sitting church example, that church would have cost the church
membership $10.000. Under our program your membership as a whole
would save over $5000.
Q.
The pre-pay program sound interesting, but we have some members
going through touch economic times?
A. We allow church to designate %10 of the expected sittings for
free coupons. The families receiving the coupons schedule a
session like everyone else in the congregation. The difference is
that at the session they would present the coupon in lieu of
payment.
Q. Why do you have a pre-pay session?
A. We have always worked under the principle that we want most
people to be able to buy a little bit vs. the national companies
approach of a few families making huge purchases.
Unfortunately, the economy has made it more challenging to have even
most people even buying a little bit. We love photography and
helping churches, but we have families too that have to eat
and roofs over their heads. We picked a number that covered
our costs, taxes and allowed a small profit.
Q. How much time should a family allow for a sitting?
A. We are very schedule conscious. This means that, unlike our
competitors, we stay on time. We schedule knowing that larger families
are going to require a little more time. A family of 5 should allow
approximately 45 minutes. Families smaller than 5 should allow
around 20-30 minutes.
Q. Are families obligated to purchase portraits?
A. Only under the pre-pay program. There is not obligation with
the traditional or fundraising programs. Following the sitting, each family is expected to review their
poses. At this time, they will have the opportunity to purchase
additional portrait products, however, they are under no obligation
to make a purchase.
Q. What about sales pressure?
A. Church Pictorial's up-front pricing allows the customer to
make an informed decision.
Q. What are the selling prices of portraits?
A. The most inexpensive item is $15 and the most expensive item is
$109.00 . We offer the flexibility for
members to either build their own packages or order one of our
pre-built packages. This allows family members the freedom to
choose exactly what they need for their situation.
Q. How long does it take to receive the printed directories?
A. Church Pictorial provides 20-day turnaround time for directory
printing. One of the keys to getting your directories back quickly
is to start the layout process at the same time you announce your
program. We work with your directory committee from the start of
the process to ensure their are no delays.
Q. Why should I choose Church Pictorial?
A. The main reason for choosing Church Pictorial is that you are
looking for a customizable experience, with a local company, that
provides a better value for your members. If your last directory
had high-pressure sales, expensive packages and long waits for
appointments, then it's time to try a different solution. Church
Pictorial offers that solution.

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